Business development, partnerships, and clear communication.

I help technology companies identify commercial opportunities, develop partner relationships, and explain complex products clearly.

Current work: AI video analytics, physical AI, and robotics.

Selected work

AI video analytics

Analitix.ai

Business development,
partnerships, and communications

Commercial research, partner development, and communications for AI video analytics, including applications in retail and hospitality.

Analitix.ai (opens in a new tab)

A little context

Hugo Van der Merwe, smiling in a blue shirt
Hugo Van der Merwe

I connect commercial thinking with clear communication.

My work brings together partnerships, strategic communications, and international markets. I currently work across AI video analytics, physical AI, and robotics.

China has been an important part of that work, including research and writing on language, history, and place.

More about my background (opens in a new tab)

For poetry and visual notes, visit Animus Loci .

Let’s talk

For consulting projects, full-time roles, or professional collaboration.

Connect on LinkedIn (opens in a new tab)